Green Marketing Goes Negative: The Advent of Reverse Greenwashing

Eric Lane, Maurice A. Deane School of Law at Hofstra University

Abstract

The article focuses on the allegations of reverse greenwashing. It states that reverse greenwashing means that green marketers create a misleading or false claims on purported environmental benefits instead of touting the positive environmental attributes of their products. It mentions that claims of environmental detriment should be refrained from making by green brand owners and advertisers when the requisite information on the products' competitor were not available.