National Marketing Gone Unintentionally Global: Direct-to-Consumer Advertising of Pharmaceutical Products and the Internet

Authors

Jacqueline West

Recommended Citation

West, Jacqueline (2012) "National Marketing Gone Unintentionally Global: Direct-to-Consumer Advertising of Pharmaceutical Products and the Internet," Journal of International Business and Law: Vol. 11: Iss. 2, Article 9.
Available at: https://scholarlycommons.law.hofstra.edu/jibl/vol11/iss2/9