Store Image on Purchase Intention: The Moderating Effect of Individual and Societal Uncertainty Aversion among American and Korean Consumers

Authors

Boonghee Yoo

Recommended Citation

Yoo, Boonghee (2011) "Store Image on Purchase Intention: The Moderating Effect of Individual and Societal Uncertainty Aversion among American and Korean Consumers," Journal of International Business and Law: Vol. 10: Iss. 2, Article 8.
Available at: https://scholarlycommons.law.hofstra.edu/jibl/vol10/iss2/8